Our Markets

Our primary market is the Paycheck to Paycheck wealth neutral consumer. 

Our secondary markets consist of businesses and government agencies that share our vision to create a fiscally disciplined savings community.  We have identified the following business partners with an interest to invest in our business model.

Business Segment

Opportunity

Credit Unions

Credit Unions share our objective to improve the financial health of our ailing middle class[1].  There are roughly 8.3k credit unions in the U.S. representing 770 billion in assets and a membership base of approximately 91 million U.S Consumers[2].  

Government

Government is ever seeking opportunities to improve the "quality of life" for its citizens.  Government grants favor our FPC model as a solution.

Corporations

Smart companies offer creative compensation packages with a menu of benefits that empower employees to choose benefits that are relevant to their present needs.  FPC members benefit from financial stress relief ensuring a more productive workforce.

Financial Publishing Sector

Our FPC community is a prime consumer market for this sector.  Their interest will generate advertising and retail revenue for FPC.

Life Coaching Sector

FPC provides the “Life Coach” financial training, certification, tools and a target market.


Competitive Advantage

Other models provide a fragmented diversity of services in financial counseling and coaching education and  products.  Additionally, these models do not serve our P2P consumer.  

Our comprehensive financial coaching model has the potential to bring these fragmented entities together to deliver a complete service to this underserved consumer segment.  

Other organizations

There are several businesses competing within this service market.  They include:

·         Credit Counseling Organizations like “Balance[1]”:  Focused on financial literacy training for individuals in financial trouble

·         Insurance & Financial Services Industry like “John Hancock[2]“: Focused on the affluent with the objective of selling financial products

·         Individual Financial Coaches and coaching organizations like “Morgana Rae’s Financial Alchemy[3]”: Focused on personal motivations and attitudes about money and wealth.