There are
several businesses competing within this service market. They include:
·
Credit Counseling Organizations like “Balance[1]”:
Focused on financial literacy training for individuals in financial
trouble
·
Insurance & Financial Services Industry
like “John Hancock[2]“:
Focused on the affluent
with the objective of selling financial products
·
Individual Financial Coaches and
coaching organizations like “Morgana Rae’s
Financial Alchemy[3]”:
Focused on personal motivations and attitudes about money and wealth.
