Think
about how you might be able to model Ali’s habits in your sales
career:
- He got ready to
win. He trained to be a champion, not just win the fight.
- He simulated the
fight environment for months before the fight. He had sparring
partners that pushed him to the limit. Many later became his
opponents in the ring.
- He had a victory
strategy that he prepared and practiced every day.
- He was healthy.
He ate right and exercised right. Never a weight lifter, he just got
in fight shape. Fight ready.
- He psyched
himself up every day. Winning starts with your mental attitude
and self-belief way before your punching power.
- He was the master
self-promoter for his sport, and for himself. He proclaimed that
he was, “the greatest of all time.”
- He always
believed he would win. Self-thought and self-belief were his
secret weapons. (His jab and powerful right hand came in handy as
well.)
- At the fight he
psyched his opponent. The pre-fight stare-down was without peer.
He often used his mental advantage to gain a physical advantage.
- During the fight
he was not just punching or boxing, he was a student. When the
bell rang, Ali was looking for the weakness of his opponent, and
exploiting it.
- His mantra was:
punch hard, punch fast, and dance.“Float like a butterfly,
sting like a bee,” was not just a slogan, it was a style. His
style. He set THE standard for skill, and the benchmark for how to
fight. He was a heavyweight dancer. One-of-a-kind.
- Even though he
would predict an early knockout, Ali was prepared to go the distance.
You don't have to knock someone out, but you do have to win every
round.
- He had
passionate, loyal fans. Still does. He was a loved champion.
Still is. “Ali! Ali! Ali!,” the crowd would chant. (I was one of
the chanters.)
Jeffrey Gitomer is the author of The Little Red Book of Selling
and eight other business books on sales, customer loyalty, and personal
development. President of Charlotte-based Buy Gitomer, he gives
seminars, runs annual sales meetings, and conducts Internet training
programs on sales, customer loyalty, and personal development at www.trainone.com. Jeffrey conducts more than 100 personalized, customized seminars and keynotes a year. To find out more, visit www.gitomer.com.