Hispanic Yellow Pages (HYPA)
The Hispanic Yellow Pages of America (HYPA) Boosts Its National Footprint
Hispanic Yellow Pages of America, Inc. Launches National Digital Campaign
Chicago, Illinois - September 19, 2007 – The Hispanic Yellow Pages of America (HYPA), today announced the launch of its web presence ( http://www.hypa.info) and digital marketing campaign in an effort to further increase its position as a leading national source for Hispanic Yellow Pages services.
HYPA is financially backed by Hispania Capital Partners (http://www.hispaniapartners.com) and formed for the purpose of building and operating Spanish-language yellow pages directories across key U.S. Hispanic markets.
The web initiative was designed to further build national awareness, brand identity, usage and to ultimately support the local publications. The site will provide users with the ability to reduce time and effort spent on information hunting by providing a centrally located source for relevant, searchable and visually superior content and information. The research and subsequent campaign, were developed and created by Fusion Technology Partners, LLC; a Chicago-based consulting firm.
The premise behind HYPA's web strategy is to position HYPA's (http://www.hypa.info) national directories to go beyond a traditional yellow pages offering by providing in-depth, vital bilingual/bicultural local community information in order to help enrich lives within the highly prolific Hispanic markets in the U.S.
HYPA provides a nationally branded service for the developing advertising opportunities within the Hispanic marketplace. The unique opportunities build upon the trust of local relationships and leverages the expertise of a national-scale distribution service. To date, HYPA's reach extends to millions in the major markets and those numbers are expected to grow significantly as the ubiquitous brand expects to continue rolling-out its national footprint.
HYPA selected Fusion Technology Partners, LLC (http://www.fusiontp.com) as their Interactive Agency of Record in June 2007. Fusion will provide strategic, creative and marketing infrastructure implementation services and is responsible for overall brand management, technology strategy, and internet marketing programs.
"This effort will deliver even more business-value to our advertisers as they will have the opportunity to reach more consumers," said Michael Reagan, CEO for HYPA. "All of our efforts have been toward an integrated Spanish and English marketing and promotional campaign to build excitement among our users and advertisers. HYPA utilizes television, print, and radio advertisements to promote the directories."
READ ENTIRE PRESS RELEASE:
http://www.hypa.info/hypalaunch.html
VISIT HYPA WEBSITE:
http://www.hypa.info
________________________________________________________________
________________________________________________________________
ABOUT The Hispanic Yellow Pages of America (HYPA) - http://www.hypa.info
Chicago-based HYPA publishes Hispanic yellow page directories in Arizona, Colorado, Idaho, Illinois, Nevada, Oregon, Utah, Washington and Wisconsin while reaching over a million Hispanic households. HYPA's directories go beyond traditional yellow pages offerings by providing in depth community information and other vital bilingual, bicultural infrastructure; this in order help enrich the lives of Hispanics in the U.S. while offering advertisers leading, targeted, solutions.
ABOUT Hispania Capital Partners - http://www.hispaniapartners.com
HCP provides growth capital to middle-market companies targeting the U.S. Hispanic market across a wide range of industries, including print media and broadcasting, consumer goods, food manufacturing, business services, health care, and education.
ABOUT Fusion Technology Partners, LLC - http://www.fusiontp.com
Fusion, a Chicago-based technology consulting firm, helps clients compete, evolve and grow in an increasingly complex marketplace. The company operates at the intersection of marketing, business and technology. Fusion's Interactive Group provides brand and marketing strategy, award-winning creative work, web design and development and emerging media expertise. Fusion also provides business and IT strategy, process and systems design, implementation and custom development, as well as outsourcing services such as procurement, project management, language-translation, testing, maintenance and support.
# # #
For more information contact:
Joaquin Salamanca
Managing Partner
Fusion Technology Partners, LLC
(312) 949-1840
info@FusionTP.com
