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CU Assessment

Consider this brief assessment of your views on your current Credit Union:

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1. Your credit union provides members with a high level of resources for financial literacy.
2. Your membership includes substantial level of individuals and households that are living paycheck-to-paycheck.
3. As a nonprofit you keep dividends up and loan rates down; this is a sufficient differentiation from the banks.
4. Differentiation from banks and other competitors is high on your list of priorities.
5. When members are experiencing difficulties paying bills, your staff is trained to offer and/or refer members to a Consumer Credit Counseling Service, a local CCCS or Balance.
6. When members have cash to invest, your staff is trained to offer and/or refer members to a trusted investment advisor.
7. When members are living paycheck-to-paycheck, your staff is trained to offer and/or refer members to a trusted financial coach.
8. You have a clear idea how credit counseling, money management and financial coaching differ.

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