If we accept what the data tells us, that half of members drop out within 12-18 months of joining Toastmasters, as mentioned in multiple previous threads, it seems to have a significant impact.
I'm a person that naturally believes in following the data. If we have a near-50% attrition rate annually, somewhere we are missing the mark - either in our own goals or in execution.
- Is the average Toastmasters club over-promising and under-delivering? If so, how can we do better?
- What can we offer members in a 12-18 month period?
- Are our "customers" leaving satisfied with their experience after that 12-18 months, or do they feel like they wasted their time/money?
- Are time constraints that people have in their lives making it so that cost is a less-relevant factor?
- Is the 12-18 month drop a sign of seeing no value in the advanced program beyond the CTM/CC level?
Just gotta ask the "tough" questions....
- DW in Austin