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Soloflex press Release:
Soloflex Shakes Up Exercise Industry
HILLSBORO,
Ore., Jan. 20, 2005 -- Would you like that iron-pumping exercise with
or without vibration? Lance Armstrong, Shaquille O'Neal and Dirty Harry
(Clint Eastwood) now vibrate regularly in their workouts. So do dozens
of pro football, baseball and basketball teams. And universities. And
physical therapists. Porque? Because vibration really works.
The
Journal of Sports Sciences reports that inducing a low frequency
mechanical vibration to resistance exercises dramatically increases
their effectiveness. Vibrating while exercising makes muscles grow
faster and improves bone density. Vibration also provides almost
instant warm-ups to help reduce injuries and it greatly increases
flexibility. What's not to like about that?
 "Soloflex
is now making this technology available to our millions of Soloflex
users," says Jerry Wilson, founder and President of Soloflex, Inc.
"Institutional vibration platforms are just that, a platform. It makes
more sense to induce these mechanical vibrations on weightlifting
equipment than it does to attempt weightlifting exercises on a
vibrating platform."
 Not
much new has happened in bodybuilding the past 2,500 years. Greeks and
Romans did the same barbell and dumbell exercises we do today. Maybe
this will shake things up. If history can be trusted, expect to see
Soloflex's competitors copyflexing this idea quickly.
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