I enjoyed this video on a business calling card/brochure.
Over the top is great, and I agree with an oversize card. Mine is.
There is one aspect that he ignores: the card is only an entry point, not the engagement or the sale. I prefer to get other people's cards, and only when asked do I give my oversized card with a picture on it.
At $4 per card that he shows, be intelligent and use what works for you. My card is probably 10 cents each, and I have started to give two or three out to each person. "One for your friend", I'll say.
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