Exchanging UP bands for a better color seems to be on the minds of a few.
It's taking advantage of a return policy intended to improve the user experience . Fortunately, this will probably be in a minority of the cases.
The majority will probably get multiple bands in multiple colors to satisfy the uniqueness approach. The buzz created over getting the bands provides more marketing opportunities. UP has come out with a fabulous product, great marketing presence, and a buzz that the industry likes.
Everyone should win from this.
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